Blog post #4 - Define and Create Phases
Customer Persona The interviews were the most important part for our group when we made our persona, Anne. She is 25 years old, educated, single, and loves art and upcycling. Our interviews gave us takeaways about what people near our target group's age were looking for in their homes. They specifically discussed how affordability is the most important thing to them. They also stressed comfort and personal style as two important factors they considered when looking for home furnishings. We incorporated all these ideas into Anne, making her someone who sincerely values affordability but also wants to create an environment that she feels comfortable in and can take pride in owning . Anne was greatly inspired by the people in our lives. For me, these people were specifically the ones moving to New York City post-graduation. For example, my one friend moving to New York had a lot of similar style preferences to Anne and enjoys crafting and upcycling. I think we also relied on stereot...